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Local Landmarks & Heritage

  • Diamond Heights Boulevard
  • Diamond Heights Shopping Center
  • Gold Mine Drive
  • Glen Canyon Park

Neighborhood History

Diamond Heights takes its name from Diamond Street, the historic thoroughfare that served as the gateway into the neighborhood and inspired architect Vernon DeMars to name the planned community's streets after gems and jewels. Until the mid-20th century, the hills of Diamond Heights were largely undeveloped, used primarily for rock quarrying and cattle grazing on land that had been part of Rancho San Miguel. In 1950, the San Francisco Redevelopment Agency declared the 300-acre site a project area — its first major redevelopment undertaking — and in 1951 DeMars developed a master plan that deliberately worked with, rather than against, the hilly topography. The final plan was approved October 24, 1955, and construction continued until 1978.

DeMars designed Diamond Heights Boulevard as a four-lane artery that traces the contours of the hills, and the resulting neighborhood — with its concentration of Modernist architecture, mixed-income housing, and integrated schools and commercial center — was conceived as a self-contained city within a city. The Diamond Heights Shopping Center on Diamond Heights Boulevard between Duncan Street and Gold Mine Drive remains the neighborhood's civic commercial core. Diamond Heights is unique in San Francisco for its high concentration of California Modernist residential architecture and its cohesive planned community design.

The Modernist vision built into Diamond Heights's hillside geometry is the kind of San Francisco story MY-NHD apparel is designed to carry.

MY-NHD

Diamond Heights - San Francisco - Unisex Cotton Tee

Diamond Heights - San Francisco - Unisex Cotton Tee

Regular price $29.95 CAD
Regular price Sale price $29.95 CAD
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Rooted in San Francisco, worn everywhere.


Diamond Heights was developed during San Francisco’s postwar expansion, with its name referencing both its elevated terrain and proximity to Diamond Street. The area’s iconic mid-century homes sprawl along sloping streets punctuated by parks such as George Christopher Playground. Intensely green, tranquil, and designed for families, Diamond Heights offers panoramic city views, peaceful isolation, and quick commutes to Glen Canyon and Noe Valley.

Crafted with care from 100% U.S. cotton, this tee is soft, breathable, and built to last. The unisex cut is flattering for all body types, offering a classic silhouette that feels as good as it looks. Whether you're heading to Ocean Beach or brunching in the Marina, it’s the perfect everyday staple for anyone with deep San Francisco ties.

Represent your city, your story, and your street—all at once.

  • The classic fit of this shirt ensures a comfy, relaxed wear
  • Sizes from S to 5XL
  • Choose your color
  • Sizing chart at the end of the photo gallery
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