Local Landmarks & Heritage
Local Landmarks & Heritage
- Eastmont Town Center
- Verdese Carter Park
- 73rd Avenue
- MacArthur Boulevard
- International Boulevard
- 77th Avenue
Neighborhood History
Neighborhood History
Eastmont is an East Oakland neighborhood developed circa 1926 whose name combines east — reflecting its position in the eastern flatlands — with mont, the French word for hill, marketing the area's modest elevation above the surrounding flatlands during Oakland's postwar suburban expansion. The neighborhood's working-class residential streets were built for the families who arrived with Oakland's industrial growth and have sustained a diverse, community-oriented character through successive generations of demographic change. Eastmont Town Center on 73rd Avenue and MacArthur Boulevard — the commercial complex that replaced the former Eastmont Mall — now serves as a hub for retail, health, and public services including an Oakland Police Department substation, making it one of the most programmatically dense community service centers in East Oakland. Verdese Carter Park on 77th Avenue — named for the longtime East Oakland community leader and City of Oakland employee Verdese Carter — is the neighborhood's primary green space and recreational anchor. International Boulevard runs along the southern edge as the primary transit and commercial corridor. That working-class character, sustained by community institutions across decades of change, is the spirit behind the MY-NHD Eastmont collection.
MY-NHD
Eastmont - Oakland - Unisex Cotton Tee
Eastmont - Oakland - Unisex Cotton Tee
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Eastmont derives its name as a combination of “east” for its geographic position and “mont” (mountain), reflecting early marketing of its hilly terrain. Founded circa 1926 during suburban expansion, Eastmont rose with the postwar housing boom, attracting families seeking homes away from the crowded flatlands. Landmarks include Eastmont Town Center, a former mall turned essential services hub, and Verdese Carter Park, a major green space. Eastmont’s residents have historically been working class, with racial and economic shifts transforming the neighborhood into a vibrant mix of cultures committed to community improvement.
Crafted from 100% US cotton, this heavy cotton tee features a structured yet soft feel that works across all seasons. The unisex fit offers a comfortable and flattering silhouette for all body types. Whether you're still walking your old block or just looking for a way to keep a piece of Oakland with you wherever you go, this shirt makes that connection visible and personal.
- A comfy, relaxed wear
- Sizes from S–5XL
- Choose your color!
- Sizing chart at the end of the product images
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