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Local Landmarks & Heritage

  • Oracle Park
  • South Beach Harbor
  • Rincon Park
  • Cupid's Span Sculpture

Neighborhood History

South Beach occupies the waterfront strip south of the Ferry Building along San Francisco Bay, taking its name from its position along the bay's southern shoreline. During the mid-19th century the area formed part of a burgeoning industrial and residential district, with Rincon Hill to its north serving as an early enclave for wealthy residents. By the late 19th century, heavy industry, docks, and warehouses dominated the waterfront as wealthy families relocated to Nob Hill following the construction of cable car lines. The area spent the 20th century as a blue-collar maritime and warehouse district. Redevelopment began in earnest in 1981 when the city initiated a plan to transform the waterfront into a mixed-use district. The decisive catalyst came in 1997 when the San Francisco Giants broke ground on their privately financed ballpark at King and Third Streets — the first Major League Baseball stadium built without public funds since Dodger Stadium in 1962 — which opened in 2000 and is now known as Oracle Park.

Oracle Park, home of the San Francisco Giants, anchors the neighborhood's contemporary identity and defines its activation calendar. South Beach Harbor, with more than 700 berths, and Rincon Park — featuring the Cupid's Span sculpture donated by Gap founders Donald and Doris Fisher — anchor the neighborhood's waterfront public space.

South Beach's transformation from working waterfront to urban showcase is precisely the kind of layered city story MY-NHD was built to put on a tee.

MY-NHD

South Beach - San Francisco - Unisex Cotton Tee

South Beach - San Francisco - Unisex Cotton Tee

Regular price $29.95 CAD
Regular price Sale price $29.95 CAD
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Show Off Your San Francisco Roots in Style


Transformed as part of the 1980s Embarcadero waterfront renewal, South Beach sparkles with high-rise condominiums and vibrant restaurants. Oracle Park, home of the Giants, keeps the neighborhood lively with sports fans and concertgoers, while the nearby Embarcadero offers paths for walkers and cyclists. South Beach’s marina and modern parks assure a blend of urban bustle and waterfront relaxation.

Made from 100% US-grown cotton, this heavy cotton tee delivers comfort, quality, and durability. The neighborhood name is printed clearly across the chest, making it a meaningful and minimalist statement piece. The unisex fit offers a relaxed, everyday style that works whether you're layering up in foggy weather or catching some sun in Golden Gate Park.

Wear it while exploring the Ferry Building, grabbing a burrito in the Mission, or simply repping your block with pride.

  • The classic fit of this shirt ensures a comfy, relaxed wear
  • Sizes from S to 5XL
  • Choose your color
  • Sizing chart located at the end of the photo gallery

 

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