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Local Landmarks & Heritage

  • Story Road & King Road Intersection
  • Mural de la Raza
  • San José Public Library California Room
  • Tropicana Shopping Center

Neighborhood History

Story & King is the historic heart of the Chicano and Mexican-American community in East San José, centered on the intersection of Story Road and King Road in the Alum Rock district. King Road takes its name from an 1851 settler to San José; Story Road carries the name of a prominent California pioneer family. Together they define the crossroads that has served as the cultural and commercial hub of East San José's Latino community for more than six decades.

In the 1930s, the young César Chávez and his family lived in the Story and King neighborhood, where Chávez first began voter registration and community organizing work — the foundation of the labor movement he would lead decades later. By the 1960s and 1970s, the intersection had become the center of San José's lowrider culture, one of the most vibrant expressions of Chicano identity in Northern California. The San José Public Library documents this era through its California Room and Africana, Asian American, Chicano and Native American Studies Center, which holds photographs, film, and historical memorabilia of the Story and King lowrider scene. Lowrider Magazine, founded in San José during this era, was born from the culture that Story and King produced. The Mural de la Raza, one of the oldest murals in San José, was painted near the intersection and documents Chicano history in the city's most concentrated expression of Mexican-American public art.

MY-NHD's Story & King tee honors the crossroads that built East San José's Chicano identity — lowriders, labor, and the culture of a community that made itself heard.

MY-NHD

Story & King - San Jose - Unisex Cotton Tee

Story & King - San Jose - Unisex Cotton Tee

Regular price $29.95 CAD
Regular price Sale price $29.95 CAD
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Your San Jose Story, Stitched Into Every Thread.


Celebrate your corner of the 408 with a t-shirt that keeps you grounded in your roots. Whether it's Alum Rock, Cambrian Park, Downtown SJ, or Berryessa, your neighborhood deserves to be worn proudly. These tees are a wearable reminder of where you come from, even if you're now a thousand miles from the South Bay.

Crafted from 100% sustainably sourced U.S. cotton, these unisex heavy cotton tees offer year-round comfort and a structured, relaxed fit. The print is sharp and straightforward, giving it that clean, modern feel that works with jeans, joggers, or layered under a flannel.

Made for the everyday and built to last, this shirt is a subtle but powerful way to show your love for San Jose’s neighborhoods and local culture.

  • The classic fit of this shirt ensures a comfy, relaxed wear
  • Sizes from S to 5XL for all body types
  • Choose your color!
  • Find the sizing chart at the very end of the image gallery
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