Local Landmarks & Heritage
Local Landmarks & Heritage
- Fillmore Auditorium
- Japantown Peace Plaza
- Marcus Books Building
- Fillmore Street Corridor
Neighborhood History
Neighborhood History
The Fillmore takes its name from Millard Fillmore, the 13th President of the United States, who gave his name to the street that became the neighborhood's defining spine. Located within the Western Addition, the Fillmore emerged as one of the few San Francisco districts to survive the 1906 earthquake and fire largely intact, which made it the city's temporary commercial and cultural center during reconstruction. That survival drew a remarkable diversity of residents — Japanese Americans, African Americans, Russian Jews, and Filipinos — creating what one historian called 'one of the most integrated neighborhoods west of the Mississippi.'
When Japanese American families were forced into internment camps in 1942, African American workers arriving from the South for wartime shipyard jobs filled the Fillmore. By the 1940s and 1950s the neighborhood had become the 'Harlem of the West,' with dozens of jazz clubs hosting Billie Holiday, Ella Fitzgerald, Dizzy Gillespie, and Charlie Parker. The Fillmore Auditorium — originally built in 1912 as the Majestic Hall — remains the district's most enduring landmark, hosting jazz and later rock legends through the Bill Graham era.
The Fillmore's music legacy is inseparable from San Francisco's cultural identity. MY-NHD's Fillmore collection is for those who still hear the echoes of the Harlem of the West.
MY-NHD
The Fillmore - San Francisco - Unisex Cotton Tee
The Fillmore - San Francisco - Unisex Cotton Tee
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Show Off Your San Francisco Roots in Style
Named for Fillmore Street, the heart of San Francisco's African American culture and legendary jazz scene. The Fillmore blossomed as a hub for musicians, artists, and entrepreneurs, with historic venues like the Fillmore Auditorium and lively festivals enlivening the streets. Redevelopment brought change, but today the neighborhood celebrates its legacy through art galleries, music venues, and a rich blend of international cuisines and traditions.
Made from 100% US-grown cotton, this heavy cotton tee delivers comfort, quality, and durability. The neighborhood name is printed clearly across the chest, making it a meaningful and minimalist statement piece. The unisex fit offers a relaxed, everyday style that works whether you're layering up in foggy weather or catching some sun in Golden Gate Park.
Wear it while exploring the Ferry Building, grabbing a burrito in the Mission, or simply repping your block with pride.
- The classic fit of this shirt ensures a comfy, relaxed wear
- Sizes from S to 5XL
- Choose your color
- Sizing chart located at the end of the photo gallery
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